The Somerset Hills YMCA and the Summit Area YMCA are proud to announce a new partnership that will mutually benefit both organizations. Through a shared service agreement, the marketing and communications staff of both organizations will be combined into one department effective February 1, 2013. The Vice President of Marketing for the Summit YMCA, Anjali McCormick, will supervise the newly formed marketing and communications team. Together, the CEOs, David Carcieri of Somerset Hills YMCA and Darrell Johnson of Summit Area YMCA, will oversee the integrated marketing strategies along with the strategic guidance of a volunteer-led Marketing Task Force consisting of board members of both organizations.
The goal of implementing shared marketing services is to leverage the strengths of each Y to heighten awareness of the Ys as cause-driven organizations. By highlighting the crucial role the Y plays in the community and effectively communicating the positive impact the Y has in people’s lives, the organizations anticipate gaining stronger donor and volunteer participation. In turn, with the additional support, the Somerset Hills YMCA and the Summit Area YMCA are better able to serve their respective communities through programs and services focused on youth development, healthy living and social responsibility.
“The Somerset Hills YMCA is recognized as a cause-driven leader in the national YMCA movement. Their team brings expertise in building relationships and fostering engagement with members. We are excited about the potential for enhanced collaboration between our organizations,” said Darrell Johnson. “The Summit Area YMCA brings expertise in the integration of marketing and fundraising. Their full circle approach brings to life the Y’s mission to augment philanthropic support,” commented David Carcieri. Both CEOs hope that the success of this collaboration will serve as a model for other YMCAs
The Somerset Hills YMCA has been serving its local community for 62 years, and has two branches, including the main branch located at 140 Mount Airy Road and the Riverwalk branch located at 665 Martinsville Road, both in Basking Ridge. The Somerset Hills YMCA has 20,000 members.
The Summit Area YMCA has been serving its local community for 125 years, and has three branches, the Summit YMCA at 67 Maple Street, the Learning Circle YMCA at 95 Morris Avenue, both in Summit, plus the Berkeley Heights YMCA at 550 Springfield Avenue in Berkeley Heights. Among all three branches, there are 12,000 members.